AAPLNASDAQ— Apple Inc. Price & Analysis

Apple Inc.

TECHNOLOGY — CONSUMER ELECTRONICS

$319.97

-$8.24-2.51%

Market Cap: $4.79T; Mega Cap
P/E Ratio: 37.68; Fwd: 33.22
EPS (TTM): $8.71
Div. Yield: 0.32%

Technical Summary

RSI (14)53.95Neutral

SMA (50)$314.99Bullish

SMA (200)$283.44Bullish

MACD2.6418Bullish

Bollinger$298.60 – $327.68Mid

Stochastic77.97Neutral

Theo Outlook

Apple Inc. presents a bullish thesis with a market capitalization of $4.67 trillion, a trailing P/E of 36.61, TTM revenue of $466.8 billion, and EPS of $8.74. Quarterly revenue growth of 16.4% and EPS growth of 28.7% underscore resilient demand for its ecosystem despite a high valuation. The forward P/E of 33.56 suggests analysts see continued earnings expansion supporting the premium multiple.

Key catalysts include the upcoming iPhone 18 launch cycle, services revenue momentum exceeding $100 billion annually, and expansion in India and emerging markets where iPhone shipments grew double digits. Earnings momentum remains strong with the June 2026 quarter showing robust hardware and services performance, while AI features in iOS 19 and new Mac silicon are expected to drive upgrade cycles through 2027.

Risks center on regulatory scrutiny in the EU and US over App Store practices, intensifying competition from Android and Chinese vendors, and macro headwinds from slowing consumer spending. Mitigations include Apple's $167.9 billion EBITDA cushion, diversified supply chain, and 66% institutional ownership providing stability; services growth and recurring revenue streams further buffer cyclical hardware exposure. Analysis generated by HeyTheo AI based on SEC filings, earnings transcripts, and market data.

Analysis generated by HeyTheo AI on Sep 7, 2026.

Company Overview

Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.

Fundamental Snapshot

Revenue: $466.82B
EBITDA: $167.96B
Gross Profit: $227.12B
Operating Margin: 32.6%
Profit Margin: 27.6%
ROE: 148.8%
Book Value: $7.36
Beta: 1.09
52-Wk High: $344.27
52-Wk Low: $225.12
Avg Volume: 37.96M
PEG Ratio: 2.56

Frequently Asked Questions

What is Apple's business model?

Apple designs and sells consumer electronics, software, and services through a premium integrated ecosystem. It generates revenue from hardware sales (iPhone, Mac, iPad) plus high-margin recurring services like App Store, Apple Music, and iCloud, with TTM revenue of $466.8 billion.

What are Apple's main revenue sources?

iPhone remains the largest contributor, followed by services (now over $100B run-rate), wearables, and Mac/iPad. TTM revenue reached $466.8 billion with services and hardware both showing 16.4% quarterly growth year-over-year.

What are Apple's key competitive advantages?

Apple benefits from brand loyalty, seamless hardware-software integration, a massive installed base driving services, and supply chain scale. Its 36.61 trailing P/E reflects these moats, supported by 66.4% institutional ownership and $167.9B EBITDA.

What are the main risks for Apple stock?

Key risks include regulatory actions on the App Store, competition in China, and economic slowdowns affecting consumer spending. The 0.32% dividend yield and next ex-dividend date of August 10, 2026, provide some income buffer amid these headwinds.

What is Apple's growth outlook?

Analysts target $323.86 with strong AI-driven upgrades expected in 2027. Quarterly EPS growth of 28.7% and revenue expansion support continued momentum, though the forward P/E of 33.56 prices in sustained premium performance.