BKNGNASDAQ— Booking Holdings Inc Price & Analysis

Booking Holdings Inc

CONSUMER CYCLICAL — TRAVEL SERVICES

$156.78

-$4.32-2.68%

Market Cap: $119.00B; Large Cap
P/E Ratio: 18.16; Fwd: 13.28
EPS (TTM): $8.72
Div. Yield: 0.98%

Technical Summary

RSI (14)43.80Neutral

SMA (50)$178.18Bearish

SMA (200)$178.07Bearish

MACD-3.5385Bullish

Bollinger$155.56 – $166.08Mid

Stochastic49.02Neutral

Theo Outlook

Booking Holdings Inc is an American travel technology company that owns and operates travel fare aggregators and metasearch engines including Booking.com, Priceline.com, Agoda.com, Kayak.com and OpenTable. For the trailing twelve months ending June 30, 2026, it reported revenue of $28.24 billion, a profit margin of 25.5 percent and diluted earnings per share of $8.72. Its market capitalization stood at $119.00 billion as of the latest quarter ended June 30, 2026.

Bull case: quarterly revenue grew 8.1 percent year over year through June 30, 2026, while the profit margin reached 25.5 percent and return on equity was 2.257. Bear case: book value per share was negative at minus $14.23 as of June 30, 2026, and the company carries a beta of 1.128.

Main risks include exposure to the cyclical travel sector and a beta above 1.0. Analysis generated by HeyTheo AI from company and market data. It may be incomplete or inaccurate.

Analysis generated by HeyTheo AI on Oct 22, 2026.

Company Overview

Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.

Fundamental Snapshot

Revenue: $28.24B
EBITDA: $10.41B
Gross Profit: $24.63B
Operating Margin: 34.4%
Profit Margin: 25.5%
ROE: 225.7%
Book Value: $-14.23
Beta: 1.13
52-Wk High: $219.22
52-Wk Low: $149.40
Volume: 2.33M
PEG Ratio: 0.61

Frequently Asked Questions

What does Booking Holdings do?

Booking Holdings Inc is an American travel technology company organized in Delaware and based in Norwalk, Connecticut. It owns and operates several travel fare aggregators and metasearch engines including Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo and OpenTable as of the latest available description.

Where does Booking Holdings's revenue come from?

Revenue totaled $28.24 billion for the trailing twelve months ended June 30, 2026. The company generates this from its portfolio of online travel platforms that facilitate bookings for accommodations, flights, car rentals and dining reservations.

How does Booking Holdings compete?

Booking Holdings competes through its network of well-known travel brands that aggregate fares and provide metasearch capabilities. Its scale is reflected in a market capitalization of $119.00 billion as of June 30, 2026, and a gross profit of $24.63 billion over the trailing twelve months.

What are the main risks for Booking Holdings?

Key risks include a beta of 1.128 as of the latest data, indicating higher volatility than the market, and a negative book value of minus $14.23 per share as of June 30, 2026. The company also faces exposure to the cyclical travel services industry.

How is Booking Holdings valued?

As of June 30, 2026, the trailing price-to-earnings ratio stood at 18.16, the forward price-to-earnings ratio at 13.28 and the price-to-sales ratio at 4.214. The price-to-book ratio was 34.95 and enterprise value to revenue was 4.492.